Independent Entrepreneur – Miniatures Direct (2024 – Present)
Founded a niche hobby‑market company that designs and manufactures diorama miniatures, handling everything from market research and pricing validation to production workflow automation and final product launch.

Lead Business Intelligence Analyst – Warner Bros. Games (2021 – 2024)
Built a player‑sentiment measurement framework and real‑time data pipelines that informed product and monetization decisions, leading to measurable improvements in player retention and executive‑level strategic planning.

Senior Business Intelligence Analyst – Electronic Arts (2019 – 2021)
Developed a competitive‑intelligence platform that combined consumer research with automated Tableau dashboards, using Python‑driven analysis to guide segmentation and strategy for EA’s flagship titles.

Research Analyst – Electronic Arts (2016 – 2019)
Created EA’s first qualitative NPS program, designing surveys and end‑to‑end data pipelines (Forsta → Tableau with NLP) that turned raw feedback into actionable insights for product and engagement improvements.

Business Analyst – Electronic Arts (2014 – 2016)
Defined the core value proposition and content lineup for EA’s inaugural cloud‑subscription service, delivering beta‑test findings that identified revenue opportunities and risk factors for launch.

Marketing Analyst – NBCUniversal (2012 – 2013)


Business Analyst – MotorTrend Group (2011 – 2012)

UC Irvine, California (2006-2010)
Bachelor of Arts - BA

For my official resume, please contact me.